30-Day SEO Ranking Plan

Current State Review (as of 2026-02-10)

Working well

• Per-page metadata helper is centralized in utils/contentPageMeta.ts.
• sitemap.xml, robots.txt, rss.xml, atom.xml, and feed.json routes are live.
• SEO validation tooling exists: yarn validate:seo and yarn validate:content.

Gaps to fix first

• Historical gap resolved: app/sitemap.ts no longer emits stale /fb-articles/{slug} URLs.
• Historical gap resolved: docs/seo-url-policy.md now reflects current canonical routing.
• Metadata baseline is clean (yarn validate:seo passes), continue with internal linking and distribution gains.

30-Day Goal

Increase qualified organic traffic by improving technical consistency, click-through rate, and internal linking depth for core clusters:

• Next.js / web dev
• Self-hosting / Ubuntu server
• AI workflows / tooling

KPI Baseline (Day 1)

• Capture from Search Console:
  • Impressions
  • Clicks
  • CTR
  • Average position
  • Indexed pages
• Add baseline date and values below before execution starts.

Baseline Snapshot (captured 2026-02-11)

• Range: Last 28 days
• Clicks: 5
• Impressions: 196
• Average CTR: 2.6%
• Average position: 5.2
• Indexed pages: 10

Weekly SEO Reporting Template

Use this block once per week with the same Search Console view (Performance -> Search results -> Web -> Last 28 days).

### Week [N] Snapshot (YYYY-MM-DD)
- Range: Last 28 days
- Clicks: [value] (delta vs baseline: [+/-value, +/- %])
- Impressions: [value] (delta vs baseline: [+/-value, +/- %])
- Average CTR: [value]% (delta vs baseline: [+/- pp])
- Average position: [value] (delta vs baseline: [+/-])
- Indexed pages: [value] (delta vs baseline: [+/-])

Notes:
- [Top pages that moved]
- [Changes shipped this week]
- [Hypothesis for next week]

Weekly Execution Checklist

Week 1 (Days 1-7): Technical SEO Consistency

• Fix sitemap generation to remove stale /fb-articles/{slug} URLs.
• Update docs/seo-url-policy.md to match current routes.
• Run and save output of:
  • yarn validate:content
  • yarn validate:seo
  • yarn build
• Ensure top 20 posts have canonical URL, title, and description present.

Week 2 (Days 8-14): CTR and Snippet Upgrades

• Refresh 10 pages with high impressions + low CTR.
• Rewrite titles/descriptions to target:
  • Title: 45-60 chars
  • Description: 120-160 chars
• Add/refresh one FAQ section (## FAQ) in at least 6 posts.
• Re-submit updated sitemap in Search Console.

Week 3 (Days 15-21): Internal Linking and Topical Depth

• Add 3-5 contextual internal links on 15 priority pages.
• Add “Related reading” blocks where missing.
• Publish 3 supporting posts (one per topic cluster).
• Improve tag quality on newly imported notes (no noisy utility tags).

Week 4 (Days 22-30): Authority and Distribution

• Publish 1 linkable asset (checklist/template/tool post).
• Distribute each new/updated piece:
  • X post
  • LinkedIn post
  • 2 niche communities
• Request 3-5 relevant backlinks or citations.
• Compare Day 30 KPI values against baseline.

Distribution Evidence (SEO-007)

• LinkedIn (2026-02-11): https://www.linkedin.com/posts/azenteno_i-published-the-seo-checklist-im-using-for-share-7427500982668021760-NUW7?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAKEVdwBI-LYh5JonoM7uS3GNYbDZCsTJew
• X (2026-02-11): https://x.com/andresz/status/2021733006608568679

Ticket Backlog (Track Closure)

Success Criteria (Day 30)

• +15-25% clicks on refreshed pages.
• CTR improvement on at least 10 pages touched in Week 2.
• 4+ newly indexed pages.
• 15+ pages with upgraded internal linking.